Perfume live “SXSW 2015”
Perfume
March 17, 2015
Live performance by Perfume conducted at the SXSW music festival using AR and video synthesis technology.
Rhizomatiks enlisted 3D scanning, motion tracking, projection, and video morphing (a visual effect in which one object transforms into another) to create a performance that seamlessly crossed back and forth between the real and virtual worlds. The venue was scanned in advance, along with Perfume’s choreography. Streamed live on YouTube, the performance combined semi-transparent video images projected on a screen onstage with an AR video system the blended CG imagery and real-time camera transitions to present a new mode of expression.
AWARDS
-ACC CM FESTIVAL, Interactive Division - Minister of Internal Affairs and Communications Award / Grand Prix
-GOOD DESIGN AWARD 2015 - GOOD DESIGN AWARD
-19th Japan Media Arts Festival, Entertainment Division - Jury Selections
-Cannes Lions 2015
-INNOVATION 2015 CREATIVE DATA CREATIVE DATA: DATA STORYTELLING - Gold
CYBER CRAFT: ANIMATION/MOTION GRAPHICS - Bronze
-AdFest 2015
-BEST USE OF OUTDOOR DIGITAL TECHNOLOGY, INTERACTIVE LOTUS CATEGORY - Bronze
-BEST USE OF MULTIPLE TECHNOLOGIES, INTERACTIVE LOTUS CATEGORY IT16 - Silver
Rhizomatiks enlisted 3D scanning, motion tracking, projection, and video morphing (a visual effect in which one object transforms into another) to create a performance that seamlessly crossed back and forth between the real and virtual worlds. The venue was scanned in advance, along with Perfume’s choreography. Streamed live on YouTube, the performance combined semi-transparent video images projected on a screen onstage with an AR video system the blended CG imagery and real-time camera transitions to present a new mode of expression.
AWARDS
-ACC CM FESTIVAL, Interactive Division - Minister of Internal Affairs and Communications Award / Grand Prix
-GOOD DESIGN AWARD 2015 - GOOD DESIGN AWARD
-19th Japan Media Arts Festival, Entertainment Division - Jury Selections
-Cannes Lions 2015
-INNOVATION 2015 CREATIVE DATA CREATIVE DATA: DATA STORYTELLING - Gold
CYBER CRAFT: ANIMATION/MOTION GRAPHICS - Bronze
-AdFest 2015
-BEST USE OF OUTDOOR DIGITAL TECHNOLOGY, INTERACTIVE LOTUS CATEGORY - Bronze
-BEST USE OF MULTIPLE TECHNOLOGIES, INTERACTIVE LOTUS CATEGORY IT16 - Silver
Credit
Stage Direction, Movie Direction and Choreography: MIKIKO (ELEVENPLAY)
Technical Direction and Programming: Daito Manabe (Rhizomatiks)
Production, Creative Direction: Kaoru Sugano (dentsu)
Camera System Development and Programming: Yuya Hanai (Rhizomatiks)
Technical Direction: Motoi Ishibashi (Rhizomatiks)
Technical Support: Crescent, Inc. and Ray Corporation
Technical Direction and Programming: Daito Manabe (Rhizomatiks)
Production, Creative Direction: Kaoru Sugano (dentsu)
Camera System Development and Programming: Yuya Hanai (Rhizomatiks)
Technical Direction: Motoi Ishibashi (Rhizomatiks)
Technical Support: Crescent, Inc. and Ray Corporation
Other Work