In April 2022, Rhizomatiks undertook the production of visual works representing the philosophy of the BIPROGY Group (formerly known as the Japan Unisys Group).
The production included newspaper advertisements announcing the company name change, event key visuals for business forums, and opening movies, all created under a common concept. The new company name is derived from the initials of the seven colors of the spectrum in a prism, reflecting the idea of combining the diverse hues of people and adapting the value provided according to changes in society and the environment. This concept was visualized in the work “Resonate”, which accurately represents the reflection and refraction of objects (prisms) and light rays based on programming.
Key Visual
