Audi e-tron GT The Art of Progress

audi
December 16, 2021

Rhizomatiks participated in the short documentary film [The Art of Progress], a project that tracks the emotional responses of people driving the Audi EV e-tron GT, and was responsible for data analysis, as well as the planning, supervision, and production of the artwork.
The brainwaves of fashion designer Yuima Nakazato were measured while driving on a racetrack. Additionally, data on his heart rate, perspiration, and facial expressions were combined to analyze his emotional responses.
Using the obtained data, Rhizomatiks created a ring-shaped sculpture measuring 2 meters in length and weighing 200 kg. A red laser line moving over the sculpture is synchronized with the video installation playing in the background, indicating which parts of the sculpture correspond to the actual locations driven.

Credit
Planning and Production : Wieden+Kennedy Tokyo / STINK FILMS TOKYO
Film Dir : Kosai Sekine

[Rhizomatiks team]
Creative Technical Direction : Daito Manabe, Motoi Ishibashi
Hardware Engineering : Katsuhiko Harada
Data Structuring : Tatsuya Motoki
Perspective Rendering and Layout Design : Takahito Hosono
Modeling Craft : Toshitaka Mochizuki
Craft : Tomoaki Yanagisawa
Emotion Analysis, Laser Lighting Programming : Yuta Asai
Data Visualization : You Tanaka
Project Management: Saki Ishikawa
Production : Takao Inoue